Similarities to Domestic Selling. Exporting is like domestic selling in many ways. It’s basic marketing first and foremost.
Dissimilarities. Here are the main dissimilarities between domestic sales and exporting:
· Exports are more often channeled through intermediaries in each country, not directly to end-users.
· Exports usually involve an exchange of currency to pay for the purchase.
· Export sales use different payment methods. Exporters usually receive payment through a process handled by banks in your country and the importer's country.
· Exporting involves more and different paperwork. Exporters must prepare a number of specialized shipping and regulatory documents.
· Exporting involves added costs to deliver the goods from the exporter’s country to the importer’s country.
· Exports are subject to customs duties and taxes in the importing countries.
· Widely differing laws and business practices exist in other countries. These encompass trade, monetary and fiscal policy; pricing, distribution and promotion; treatment of intellectual property; health, safety and technical standards, etc
· Linguistic, demographic and environmental variations are more pronounced outside your country. These differences, if ignored, can make or break your sales efforts abroad.
Benefits of Exporting
Exports increase sales and income. Selling more is the surest way to make more money. Exporting greatly increases your sales potential.
Exports diversify market risk; offset lags in domestic demand. The world market offers new sales options when domestic business slows down.
Exports extend product life cycles. As technology advances and tastes change, many products become obsolete or lose their appeal, particularly in highly industrialized markets.
Exports use idle capacity; reduce unit costs. Increased exports put idle production capacity to work, often with the same equipment, staff and capital investment.
Video:
Video, Unit 1, What Is Exporting